Months of burn saved. A clearer MVP path and stronger fundraising positioning.
Twendi
One Launch + One Build
Product Refinement, User Profiling, QA, Fundraising Prep
June 2025 - Ongoing
Twendi was pre-MVP with global ambitions — and needed to validate direction before spending to build the wrong thing.
Covering 10+ sports and 20+ countries, the platform had scale in its vision but needed clarity on its core product. The risk was real: building toward the wrong model would burn time, money, and investor confidence.
We ran aggressive customer discovery and product thinking that led to a strategic pivot — from a streaming platform to a structured athlete database — and rebuilt the pitch and investor pipeline around the sharper direction.
Where we took ownership.
Ran deep user profiling to sharpen the core value proposition and identify where the real product opportunity lived.
Customer discovery surfaced a smarter path — away from streaming, toward a structured athlete database. Saved months of misaligned build.
Refined the pitch narrative around the new direction and built an investor pipeline aligned to the pivoted positioning.
